This clean and sustainable beauty brand is redefining the industry with its commitment to eco-friendly practices, natural ingredients, and ethical production. At Iris and Romeo, the mantra is simple: beauty shouldn't harm the Earth; it should celebrate and protect it.
Iris and Romeo was founded by Michele Gough Baril, a visionary with over 20 years of experience in the beauty industry. Michele's journey began with a desire to create a brand that would simplify beauty routines while delivering potent skincare benefits. Frustrated by the industry's reliance on harmful chemicals and unrealistic beauty standards, she set out to create a brand that would empower women to embrace their natural beauty and make sustainable choices.
At the heart of Iris and Romeo's ethos is the belief that beauty should be holistic, encompassing not just aesthetics but also the well-being of our bodies and the environment. The brand is committed to using natural, non-toxic ingredients, ensuring that what you put on your skin is as pure and beneficial as nature intended. This commitment to clean beauty means no harmful chemicals, no synthetic fragrances, and no parabens—only the finest, sustainably-sourced ingredients.
Iris and Romeo have taken significant strides to ensure the safety and sustainability of their products. They have banned 1,400 ingredients deemed unsafe by the E.U. Additionally, all their packaging is designed to be environmentally friendly, using recyclable glass jars and recycled paper cartons. These cartons are FSC certified and printed with soy inks, reflecting their commitment to eco-conscious practices.
Sustainability is deeply ingrained in every aspect of Iris and Romeo's operations. They source ingredients from suppliers who prioritize fair trade practices and eco-friendly farming, ensuring that the raw materials are both ethically and sustainably harvested. Their production process minimizes waste and reduces carbon emissions by employing energy-efficient technologies and utilizing renewable energy sources where possible.
Packaging is another critical focus; Iris and Romeo utilize recyclable materials and often incorporate recycled content into their packaging to further reduce environmental impact. They also implement a refill program for several of their products, encouraging customers to reuse containers and decrease plastic waste.
Additionally, Iris and Romeo are committed to transparency, regularly conducting and publishing sustainability audits to ensure they remain accountable to their eco-friendly promises. This thorough, multifaceted approach reflects their dedication to protecting the planet while delivering high-quality, clean beauty products.
Iris and Romeo have garnered significant recognition for their innovative and sustainable beauty products. They were finalists in the 2023 Beauty Design Awards for "The Reset Luminous Hyaluronic Serum Spray," an impressive product lauded for its unique 3-in-1 hybrid design and superior hydration properties. Additionally, they received the prestigious NB100 Award from NewBeauty, which celebrates their dedication to creating multi-tasking beauty products that prioritize health, sustainability, and simplicity.
A luxurious oil serum that envelops the skin with 11 concentrated actives and lipids to combat dullness, restore firmness, and repair skin barrier damage. instantly illuminates and imparts a radiant glossy-skin glow.
Combining makeup, skincare, and SPF 30 in convenient, this product provides natural coverage, radiant, hydrated, and protection against UVAUVB rays and blue light.
The 3-in-1 formula combines our clinically proven, plant-based growth serum with botanical waxes and mineral pigments that tint, hold, and volumize, resulting in fuller, healthier brows both immediately and over time.
The 3-in-1 rich, buttery lip balm serves as a plumping and hydrating treatment with sheer, buildable color. Formulated with clinical levels of collagen-boosting biomimetic triple-peptides, it enhances lip volume and firmness while providing deep hydration.