We are in Love With Gucci brand: Westman Atelier

April 15, 2024

Gucci Westman Make up Artist Behind Revolutionary Brand Westman Atelier

Gucci Westman is an American make up artist, cosmetic designer and founder of clean cosmetic line Westman Atelier. She has rich experience as a professional make up artist for 20 years. Known for her chic and minimalistic looks, she creates natural and dewy makeup. Her approach to beauty combines elegance with conscious craftsmanship, making her a prominent figure in the industry.

Gucci Says that it Believes in Clean Beauty

It is especially positive to witness changes from world-famous brands that have a strong voice and influence over other brands and designers. Given that most brands are still at the very beginning of their ecological awareness, every step counts. So we want to emphasize the positive direction of the Gucci brand and its impact on customers and other designers who follow positive examples from the world of fashion and cosmetics. On its page the brand addressed its customers with a promise for clean beauty. Below we will describe in more detail their vision, products and ingredients that they use in their line.

This is What Westman Atelier has to Say About Their Purpose

We strive to be as absolutely natural as we can be, but we also want our products to work. If a synthetic ingredient is necessary in a specific instance, we make sure it’s thoroughly safety vetted and approved. We’ll always be completely transparent about our formulations, which meet the European Union’s rigorous standards for clean beauty. So you can feel good about your skin from the inside out.

This is what Westman Atelier has to say about their skincare collection.

We believe makeup should do more than enhance — it should calm, replenish and balance. Westman Atelier ingredients are thoughtfully curated by Gucci in the lab alongside the very best chemists to create skin-nourishing, clean makeup that uses potent actives at clinically proven efficacy levels—and performs at the highest possible standard. We work only with formulators we know and trust and we rigorously research what goes into each product. That means we’re always learning and evolving.

The List of Ingredients that are Used

  • Caper Extract
  • Organic Jojoba Oil
  • Vitis Vita Grape Extract
  • Berryflux Vita
  • Camellia Seed Oil
  • Coconut Oil
  • Cocoa Seed
  • Mango Seed
  • Capuacu Butters
  • Biomimicry Technology

We will cover some of the skincare products but mainly focus on make up that is revolutionary in today's beauty world.

The collection includes foundation, blush, contour, highlighter, lipstick, lip gloss, and mascara.

Gucci Westman Founder of Westman Atelier

Skincare Products

Skin Activator Serum

This all-in-one serum functions in three distinct ways to promote happier skin with each application. It contains twelve key ingredients, complemented by intelligent, skin-identical science designed for all skin types.


Restores: Strengthens moisture barrier, skin feels hydrated, bouncy, calm
Corrects: Lines look softer, skin looks lifted, feels firmer, pores appear smaller
Protects: Antioxidants help prevent future damage

Developed in partnership with Korea’s leading skin scientist and powered by a multi-lamellar delivery system, this formula deposits the right actives—at the right levels—without disrupting skin.

Wear it alone to boost skin quality or as the ultimate makeup prep. Your best skin activated – with or without makeup.

Fragrance-free. Non-comedogenic. Dermatologist tested.

REFILLABLE AND RECYCLABLE

  • Remove the empty vial
  • Unscrew the pump and reuse on the refill vial
  • Rinse and recycle the empty glass vial
  • Insert refill back into package

Skin Activator Rollerball

This expertly designed rollerball, cool to the touch, quickly reduces puffiness, enhances microcirculation, and provides a soothing effect. Advanced serum technology significantly softens fine lines, increases firmness, and offers deep hydration within four weeks. Imbue your skin with 12 highly restorative ingredients such as hyaluronic acid, peptides, and niacinamide, along with a touch of tranquillity, as you softly activate the lymphatic system with this potent, handheld device.

Skin Activator is available in two, refillable formats: the original Skin Activator, a 20ml vial with a pump. The Rollerball includes two 20ml serum vials, one preloaded in the device and a second 20ml refill.

Fragrance-free. Non-comedogenic. Dermatologist tested. All skin types.

Vital Skincare Complexion Drops

Makeup that complements your skin rather than covering it. This complexion-boosting drops offer breathable coverage and a radiant glow while enhancing the quality of bare skin. Infused with high-efficacy skincare actives, this richly nourishing formula provides instant hydration, evens out skin tone, and calms the skin. With each application,  Skin Vitality Complex™, featuring Tsubaki Oil, Ginseng, and Pomegranate Extract, works to refine texture, bolster firmness, and enhance radiance. The result is skin that's smoother, appears healthier, and behaves more youthfully.

The formula's drops glide on as a feather-light oil and morph into a plush serum, leaving skin dewy and fresh-faced, even after cleansing.

Clinically tested by dermatologists and non-comedogenic, it's ideally suited for dry, normal, and combination skin types.

Packaging is crafted in part from recycled sugarcane, a sustainable material that helps lower our carbon footprint. It is 100% free from BPA and Phthalates.

IMPROVE SKIN QUALITY, DROP BY DROP

100% agree skin feels instantly hydrated – even after product is removed

97% saw a visible reduction of pores on bare skin after 2 weeks

97% agree skin feels firmer after 2 weeks

*Based on a consumer study, 32 participants.

Complexion Drops Shades

Reviews on some of the products

Make up Products

Lip Suede Matte Lipstick

A hydrating matte lipstick with a dreamy, airy feel and vivid, clean pigment – for lips that feel as good as they look. Plump, nourish and smooth with a blend of peptides, Vitamins C, E and Hydro Suede Technology: a volumizing, moisture-locking system that delivers matte pigment without drying or feathering.

Housed in sleek, refillable packaging with a magnetic mirrored cap for on-the-go application. No silicones, no parabens, no PEGs, no talc, and no phthalates. Never tested on animals.

There are 10 colours in the lipstick colour pallete you can choose from.

Tricks & Tips

Lip Suede Matte Lipstick can be applied on the cheeks but cannot be applied on the eye area.

Prepping your lips for lipstick

Beginning your prep with hydrated lips not only feels great but extends a lipstick's wear. Gucci suggests that if you have dryness, use a washcloth with warm water to gently exfoliate the lips. This trick is a great step for brighter or super-pigmented shades. Otherwise, Gucci likes to use a touch of a lighter, neutral Squeaky Clean Liquid Lip Balm shade and dab on a touch with her finger. Applying you favourite clear lip balm works too, but the key is just a little! This helps your lips not feel bone dry or too shiny/glossy.

Refill the Lipstick

The Refill package boasts an intuitive magnetic system that securely snaps lipstick cartridges into position. To replace, just pull the neck of the depleted cartridge to detach it from the base and insert a new one with a simple click. This magnetic mechanism ensures a seamless and convenient exchange of lipstick bullets.

Vital Skin Foundation Stick

This clean, luxurious cream foundation and concealer stick, enriched with antioxidants and soothing agents, combats redness, evens out the complexion, and hydrates. Its buildable, molten texture seamlessly blends into the skin, leaving a radiant and natural finish. Experience effortlessly enhanced skin.

No silicones, no parabens, no PEGs, no talc, and no phthalates. Never tested on animals

What is inside?

Vegetable derived squalene that helps prevent moisture loss, restores suppleness

Camellia seed oil that protects skin from environmental pollutants

Phytosphingosine that is soothing, calming and is antibacterial

There is 21 colours in the colour pallete for this foundation stick so you can easily find the one that is perfectly matching your skin!

PRO TIP: You can book a video call on their website with one of the Atelier's make up artist to help you choose matching foundation stick. If you have any other clean beauty questions you should ask proffesionals and get the best answers for your questions.

Baby Cheeks Blush Stick

A pure, naturally effervescent burst of colour. Crafted with skin-calming ingredients that help balance moisture, this creamy formula glides onto cheeks for a buildable hue. Choose from seven effortless shades to complement your mood. Apply to lips for a harmonious look and a vibrant splash of colour.

The Original size of Baby Cheeks Blush Stick is full sized, .21oz/6g. The petite, travel-ready mini is .09oz/2.5g.No parabens, no PEGs, no talc, no phthalates. No animal testing.

Struggling to choose the right blush colour? Consult Gucci's Guide for expert advice on selecting the perfect shade for your skin tone.

Medium coverage with a satin finish for a burst of skin-brightening colour.

Eye Want You Mascara

Enhance your eyes with every swipe. This ultra-clean, buildable mascara lengthens, defines, and volumizes, utilizing the safest ingredients for delicate eye areas. Transition from a natural look to bold drama with an hourglass-shaped brush, meticulously made from plant-based filaments to capture each lash.

Elevate your lashes from a daily natural look to lush and fluttery with only a few strokes. A creamy blend of plant-based waxes and Shea Butter offers a volumizing and nurturing effect without any clumping, flaking, or smudging.

No silicones, no parabens, no PEGs, no phthalates. No animal testing. Vegan friendly.

For lovers of luxury brands who operate in a different way safer for your health and the planet we live on, Westman Atelier is an excellent choice for quality and sustainability. This brand is another proof that it is absolutely possible, indeed it is the future, that luxury and sustainability go hand in hand.

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