Gone are the days when we would blindly slather on chemical-laden products without a second thought. We now understand the potential harm these ingredients can cause to our health and the environment. That's why more and more people are turning to non-chemical, sustainable, and vegan products for their beauty regimen.

One of the key benefits of choosing non-chemical, natural products is the positive impact they have on our mental well-being. When we take the time to care for ourselves using gentle and nourishing ingredients, we are sending a powerful message to our minds and bodies – that we are worth investing in. The ritual of applying these products becomes a moment of self-care, a chance to slow down and reconnect with ourselves.

The products we use on a daily basis greatly affect our hormones and mental state. Therefore, if you have small children at home, you should look even more at the background of the packaging, because statistics say that little girls enter puberty earlier and earlier every year. There are alarming studies that show the harm of what most people don't question. Drugstore products are more than half created with the most harmful and cheapest ingredients to be available to the mass.

Customers determine the dynamics and margins of the market and demand, as conscious customers should look for all available but clean and safe for health products, from self care and make-up to home cleaning products and laundry detergent.

Moreover, using natural products is not only good for us, but also for the planet. By opting for sustainable and vegan cosmetics, we are reducing our carbon footprint and contributing to a cleaner and healthier environment. Many conventional beauty products contain harmful chemicals that not only harm our bodies but also end up in our water systems, polluting rivers and oceans. By choosing natural alternatives, we can make a small but meaningful difference in preserving the planet for future generations.