Fashion is more than just fabric and trends—it’s a reflection of identity, values, and the way we move through the world. This belief is at the heart of People Like Us, a brand founded by Sandra Draganov. Born in Serbia, these two women set out to create a label that speaks to those who see fashion as an extension of self-expression and authenticity. Their journey began with a desire to challenge fast fashion and replace it with something more meaningful—beautiful, well-crafted pieces that honor both the wearer and the environment.
Rooted in Serbian tradition, People Like Us pays homage to the region’s history of craftsmanship while infusing it with a modern, minimalist aesthetic. Every piece is thoughtfully designed, balancing structure with movement, sophistication with ease. But beyond aesthetics, the brand is deeply committed to sustainability. Sandra prioritize the use of ethically sourced, natural materials, ensuring that their designs are not only beautiful but also kind to the planet. By choosing high-quality fabrics that stand the test of time, they encourage a shift away from disposable fashion toward pieces that become staples in a woman’s wardrobe for years.
Who wears People Like Us? She’s a woman who appreciates quality over quantity, someone who finds confidence in simplicity rather than excess. She loves understated elegance, pieces that flow with her day rather than restrict her. Whether it’s a perfectly tailored linen dress, a structured coat with a timeless silhouette, or soft, breathable knitwear, every item is designed to be versatile—something you can wear from day to night, season to season. It’s for women who want their clothing to feel personal, comfortable, and effortlessly chic.
More than just a brand, People Like Us is a movement toward conscious, mindful dressing. In a world where trends change faster than ever, Sandra invite's women to slow down and invest in clothing with meaning. Their collections encourage a more intentional approach to fashion, one where every purchase is a choice to support ethical production, sustainable materials, and timeless design. Because in the end, fashion should not just make you look good—it should make you feel aligned with your values, your body, and the world around you.
At the heart of People Like Us lies more than just fashion—it’s a philosophy, a way of living, and a space where women can connect on a deeper level. This vision comes to life through The Gentle Women Club, a community founded by Sandra Draganov for women who value elegance, authenticity, and mindful living. More than just a fashion collective, it is a movement that redefines femininity, celebrating the balance between strength and softness, independence and togetherness.
In a world that often glorifies fast-paced success and competition, The Gentle Women Club takes a different approach—one rooted in support, self-expression, and timeless beauty. Research shows that women thrive in environments where they feel seen, heard, and supported, and this community was created to be just that: a space where women lift each other up rather than tear each other down. Through carefully curated gatherings, conversations, and collaborations, The Gentle Women Club offers a space to slow down, connect, and be part of something meaningful.
This community isn't just about fashion; it's about a lifestyle that values quality over quantity, depth over superficiality, and individuality over conformity. Studies in psychology suggest that wearing clothing that aligns with one’s identity and values boosts confidence and overall well-being. The women who gather in this space believe in mindful dressing, choosing pieces that reflect their inner world rather than following trends dictated by an industry that thrives on constant change.
From intimate gatherings to creative workshops, from personal styling experiences to thought-provoking discussions, The Gentle Women Club creates moments that remind women of their power—not in loud, forceful ways, but in the quiet, steady confidence that comes from knowing who you are and embracing it fully. Here, femininity is not a set of rules; it’s a personal journey, and every woman is free to define it for herself.
The latest collection from People Like Us brings a fresh perspective on elegance, comfort, and individuality. Each new arrival is a carefully crafted piece designed to complement the rhythm of a woman’s life—whether she’s moving through a busy city, embracing slow moments of self-care, or stepping into a room with quiet confidence. Made from high-quality, sustainable materials, these garments reflect the brand’s philosophy of mindful dressing, where every stitch, texture, and silhouette is intentional.
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