Brand Origins: A Filmmaker’s Vision

The brand is founded by veteran film and television makeup artist JoAnn Fowler, SAPPHO New Paradigm emerged from the spotlight. Picture JoAnn behind the scenes, crafting looks for Showtime’s cult TV series, The L Word. Her canvas? Actors’ faces, illuminated by stage lights. Her mission? To offer them a safe, natural makeup alternative—one that wouldn’t compromise their health or the planet’s well-being.

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The brand's name and motto inherently narrate its story

Sappho, the ancient Greek lyric poet from the island of Lesbos, left a lasting impact with her works. Despite their fragmentation over time, her poems about love, desire, and emotions, often set to music, continue to inspire. In her time, she was revered as one of the greatest lyric poets, known as the "Tenth Muse" and "The Poetess." The SAPPHO New Paradigm is inspired by her powerful feminine essence and enduring poetic influence.

SAPPHO New Paradigm embodies their dedication to transforming the concept of beauty. They provide a luxurious, vegan, and organic color cosmetic range that steers clear of recognized carcinogens and endocrine disruptors. Merging the poetic essence of Sappho with a progressive approach, SAPPHO New Paradigm strives to establish a fresh standard in clean, conscious beauty.

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