From Passion to Purpose: The Story Behind Garbo&Friends

Garbo&Friends was founded in 2012 by Susann Karlsson Nemirovsky, a Swedish designer with a passion for storytelling through textiles. What began as a vision to create baby products with artful, nature-inspired patterns quickly grew into a globally loved brand. Susann’s background in illustration and design shines through in every collection, with each piece telling a quiet, poetic story.

Unlike fast-fashion brands that prioritize trends, Garbo&Friends takes a slow, intentional approach, ensuring that every product is made to be cherished for years. Their philosophy is simple: baby products should be as beautiful as they are functional, as safe as they are stylish, and as ethical as they are practical.

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The Softest, Safest Fabrics for Delicate Skin

One of the reasons Garbo&Friends has become a go-to brand for conscious parents is their strict commitment to safe, natural materials. Their entire textile collection is OEKO-TEX® certified, meaning it’s completely free from harmful chemicals, toxins, and allergens.

They work with the finest organic cotton, linen, and muslin, ensuring that every blanket, swaddle, and bedding set is breathable, soft, and gentle against a baby’s sensitive skin. Their materials are carefully chosen to be durable yet lightweight, warm yet airy, making them perfect for year-round use.

Every stitch is thoughtfully placed, and every fabric is chosen with love—so you can have peace of mind knowing that your baby is surrounded by only the purest materials.

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A Design Aesthetic That Grows With Your Child

What sets Garbo&Friends apart is their ability to create baby products that feel timeless, not temporary. Their prints are inspired by nature, art, and nostalgia, featuring soft florals, delicate foliage, and muted watercolors that never go out of style.

From vintage-inspired wildflower patterns to soothing earth-toned palettes, their designs blend seamlessly into any nursery while also standing the test of time. These aren’t just baby items; they are heirloom-quality pieces that can be passed down through generations.

Products That Blend Functionality and Elegance

Garbo&Friends has built a collection that covers everything from bedding to bath essentials and accessories, each item designed with both practicality and aesthetics in mind. Some of their standout products include:

• Baby Bedding & Sleepwear – Their signature duvet covers, fitted sheets, and blankets are not only visually stunning but crafted for ultimate comfort. Soft, breathable, and toxin-free, they create the perfect sleep environment for little ones.
• Muslin Swaddles & Blankets – Made from organic muslin cotton, these lightweight and versatile swaddles are essential for newborns. They can be used as a nursing cover, stroller blanket, or simply a cozy wrap.
• Changing Pads & Accessories – Designed for both style and convenience, their changing pads and bibs are made with water-resistant, non-toxic coatings that make cleanups effortless.
• Bath Linens – Their collection of hooded towels and washcloths is woven from ultra-absorbent, chemical-free materials, making bath time a soothing, spa-like experience.
• Decor & Accessories – From charming crib bumpers to delicate nursery canopies, Garbo&Friends brings an artistic touch to every corner of your baby’s space.

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Sustainability at the Core

In a time when sustainability is more important than ever, Garbo&Friends remains deeply committed to ethical production and eco-friendly practices. They work with small, family-owned factories in Europe, ensuring fair wages, safe working conditions, and a responsible, low-waste production process.

They also avoid unnecessary plastic packaging, opting for recyclable and biodegradable materials whenever possible. Every decision is made with the future in mind, so parents can feel confident that their purchases are not only safe for their baby but also kind to the planet.

Why Parents Love Garbo&Friends

It’s no surprise that parents around the world are drawn to Garbo&Friends. The brand is the perfect blend of luxury and practicality, offering pieces that are both aesthetic and deeply functional.

• Their gentle, non-toxic materials ensure a safe environment for little ones.
• Their ethereal designs bring a sense of calm and beauty to nurseries.
• Their focus on quality means every item lasts beyond babyhood.
• Their sustainable approach aligns with the values of eco-conscious families.

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Selected Pieces from Garbo&Friends We Love

If you’re looking to bring the beauty and softness of Garbo&Friends into your home, here are some of our favorite picks:

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1. Mimosa Muslin Swaddle – A breathable, ultra-soft swaddle in a delicate yellow mimosa print, perfect for wrapping up your little one in comfort

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2. Fauna Baby Duvet Set – A stunning, vintage-inspired bedding set in earthy tones, designed to grow with your child and add warmth to any nursery

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3. Bluebell Bib Set – A practical yet beautiful bib duo featuring soft floral prints, crafted with water-resistant, non-toxic coatings for easy cleanup

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4. Plum Hooded Bath Towel – Made from thick, absorbent organic cotton, this luxurious bath towel keeps your baby cozy and warm after bath time

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5. Botany Changing Mat – A portable changing mat with a nature-inspired print, featuring a wipeable, eco-friendly surface for effortless diaper changes on the go

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6. Footmuff Tree of life - Water-repellent footmuff with a beautiful hand-drawn print made entirely from recycled materials for all strollers

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7. Satin Baby Nest Blueberry - 100% Cotton Satin gives your baby a cozy and comfortable place to sleep in vibrant blue berries on green leafy branches

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Each of these pieces is designed to blend functionality with beauty, offering the perfect mix of comfort, sustainability, and timeless charm.

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A Brand That Feels Like Home

Garbo&Friends isn’t just about baby products—it’s about creating a world of comfort, safety, and beauty for little ones to grow up in. Their timeless designs, commitment to sustainability, and focus on the purest materials make them a brand that parents can truly trust.

If you’re looking for baby essentials that reflect your values—safe, ethical, and breathtakingly beautiful— Garbo&Friends is the perfect place to start.

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