The core concept of sustainability gained prominence in 1972, the British book Blueprint for Survival first used the term “sustainability” to discuss humanity’s future. The United Nations also adopted the term in a document in 1978, further popularizing it. Green brands, as we know them today, began to emerge.

Although it seems as a relatively many years ago we did not see as much ecological campaigns and companies that were branding in that direction. We could sense some concrete difference over the past few years when it comes to media coverage and new trends emerging in younger population.

There have been many academic and non-academic discussions about introducing a different design task. Concepts such as "eco-design", "green design", "environmental design" and "sustainable design" have emerged, looking for alternative ways to cause less damage to the environment.

Designers, whose work forms the  interface  between humans and science, technology, and business,  have  the  obligation  and  opportunity to be the ones who will be the wheel of change through education, different sources of information and data. They are the ones who have the power to make a historic revolution in the modern age of consumerism.