Innika Choo, a Bali-based fashion brand, is a testament to the beauty of handmade craftsmanship. The brand’s founder, Innika, has created a unique fashion line that beautifully blends traditional techniques with modern design.
Innika Choo is more than just a fashion brand; it’s a lifestyle. Innika, along with her partner Pern, are raising their three children in Bali while simultaneously creating a brand that is loved and admired across Southeast Asia.
Each piece from Innika Choo is a work of art. The brand’s production partners, located in Bali, are small garment factories that employ skilled sewers. Each garment takes 10-15 weeks to create, reflecting the time and care invested in every stitch.
Innika Choo is not just about creating beautiful clothes; it’s about doing so responsibly. The brand sources its fabrics locally and ensures they are entirely natural. While they currently do not use natural dyes due to environmental concerns, they are open to exploring this option if a more sustainable method becomes available.
Innika Choo’s garments are known for their vibrant prints, all of which are hand screen printed in Bali. The brand is mindful of the water usage involved in organic dyes and printing, and is committed to preserving the beauty of their island home.
Every piece produced by Innika Choo is hand-numbered, ensuring traceability. The brand also makes good use of offcuts, transforming them into beautiful footwear, hair accessories, and ribbons for swing tags.
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