GANNI, a prominent fashion brand, is significantly influencing the industry with its commitment to sustainability and its innovative new collection. This exploration will cover GANNI's latest collection, their employment of recycled materials, and their dedication to sustainable practices.
GANNI’s most recent collection is a reflection of the brand’s dedication to innovation and fashion. The collection offers a diverse range of items, including dresses, tops, skirts, and denim. The collection also showcases a variety of colors and textures, such as textured cloqué, heavy denim, and seersucker check.
A standout feature of the new collection is the “Love Drop” range, which was introduced in collaboration with inclusive-sizing womenswear brand 11 Honoré. This collection includes 10 pieces that are available from size 0-26, featuring vibrant floral prints and structured monochrome silhouettes.
GANNI is about more than just creating attractive clothes; it’s about doing so in a responsible manner. The brand utilizes a range of sustainable materials in their products, including organic GOTS cotton, recycled polyester, Tencel (a renewable wood pulp fiber), ECONYL (regenerated nylon made from discarded materials), and responsibly sourced wool.
Their “GANNI Software” collection is a low-impact collection of casual pieces made using certified recycled yarn. It’s made from 50% Post-consumer Recycled Polyester, such as PET plastic bottles, and 50% pre-consumer recycled cotton from end-of-line manufacturing scraps that would otherwise go to waste.
GANNI is dedicated to becoming the most responsible version of itself. The brand has committed to an absolute 50% carbon reduction target by 2027. They take a comprehensive approach to being a responsible brand, focusing on the cumulative impact of all the choices they make, big and small, every day.
In 2020, GANNI launched their Responsibility Gameplan, which consists of 44 Goals across People, Planet, Products, and Prosperity to reach by 2023. To date, they have achieved 33 of those goals and are on track to reach all goals a year earlier than planned.
GANNI is a brand deeply committed to sustainability and responsible fashion. The new collection not only highlights their innovative designs but also underscores their dedication to utilizing recycled materials and advancing sustainability. Through their continuous efforts, GANNI is establishing a new benchmark for the fashion industry.
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