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LET NATURE LEAD.

Chic, Conscious, and Circular: How GANNI is Changing the Fashion Game

May 30, 2024

GANNI: A New Wave of Sustainable Fashion

GANNI, a prominent fashion brand, is significantly influencing the industry with its commitment to sustainability and its innovative new collection. This exploration will cover GANNI's latest collection, their employment of recycled materials, and their dedication to sustainable practices.

The Latest Collection from GANNI

GANNI’s most recent collection is a reflection of the brand’s dedication to innovation and fashion. The collection offers a diverse range of items, including dresses, tops, skirts, and denim. The collection also showcases a variety of colors and textures, such as textured cloqué, heavy denim, and seersucker check.

A standout feature of the new collection is the “Love Drop” range, which was introduced in collaboration with inclusive-sizing womenswear brand 11 Honoré. This collection includes 10 pieces that are available from size 0-26, featuring vibrant floral prints and structured monochrome silhouettes.

Recycled Materials and Sustainability

GANNI is about more than just creating attractive clothes; it’s about doing so in a responsible manner. The brand utilizes a range of sustainable materials in their products, including organic GOTS cotton, recycled polyester, Tencel (a renewable wood pulp fiber), ECONYL (regenerated nylon made from discarded materials), and responsibly sourced wool.

Their “GANNI Software” collection is a low-impact collection of casual pieces made using certified recycled yarn. It’s made from 50% Post-consumer Recycled Polyester, such as PET plastic bottles, and 50% pre-consumer recycled cotton from end-of-line manufacturing scraps that would otherwise go to waste.

GANNI’s Commitment to Sustainability

GANNI is dedicated to becoming the most responsible version of itself. The brand has committed to an absolute 50% carbon reduction target by 2027. They take a comprehensive approach to being a responsible brand, focusing on the cumulative impact of all the choices they make, big and small, every day.

In 2020, GANNI launched their Responsibility Gameplan, which consists of 44 Goals across People, Planet, Products, and Prosperity to reach by 2023. To date, they have achieved 33 of those goals and are on track to reach all goals a year earlier than planned.

GANNI is a brand deeply committed to sustainability and responsible fashion. The new collection not only highlights their innovative designs but also underscores their dedication to utilizing recycled materials and advancing sustainability. Through their continuous efforts, GANNI is establishing a new benchmark for the fashion industry.

20 SELECTED PIECES OF GANNI'S NEW COLLECTION

You can shop GANNI items Here!

1. BLUE FLORAL PRINTED COTTON MAXI FLOUNCE SKIRT

2. BLACK POINTELLE LONG SKIRT

3. OVERDYED HEAVY DENIM JACKET

4. LAZER BOOTCUT SLIT IRY JEANS

5. BLUE OVERSIZED CANVAS TOTE BAG

6. RED TWILL SUITING FITTED BLAZER

7. PINK TEXTURED CLOQUÉ LAYER DRESS

8. BLACK VISCOSE STRETCH STRAPLESS TOP

9. LEOPARD PRINTED COTTON TIE STRING MINI DRESS

10. WHITE CANVAS FITTED BLAZER

11. BURGUNDY MID SHAFT EMBROIDERED WESTERN BOOTS

12. WHITE BRODERIE ANGLAISE LONG DRESS

13. BLACK FEMININE BUCKLE HEELED MULE SANDALS

14. YELLOW BOTANICAL JACQUARD MINI DRESS

15. RED STRIPE COTTON STRAP MIDI DRESS

16. PINK TEXTURED CLOQUÉ CURVE SLEEVE BLAZER

17. CARAMEL SMALL GANNI BOU BAG

18. BLUE HEAVY DENIM SHORTS

19. WHITE BRODERIE ANGLAISE TIE BLOUSE

20. RELAXED BUNNY T-SHIRT

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