Driving Sustainability: HONGQI’s New Energy Vehicles at the Frankfurt Festival

The Frankfurt Dragon Boat Festival 2024, sponsored by HONGQI, was not just a celebration of cultural diversity and sportsmanship, but also a platform for promoting green energy and sustainability. HONGQI, a leading player in the automotive industry, showcased its commitment to these principles by introducing its new energy vehicles to the German market.

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

The HONGQI E-HS9, which was a major attraction at the festival, is a testament to HONGQI’s dedication to creating environmentally friendly transportation solutions. This move signifies a significant step in Sino-German efforts towards green transformation and joint action on climate change. As we move forward, events like the Frankfurt Dragon Boat Festival serve as a reminder that cultural exchange and technological innovation can go hand in hand with environmental responsibility. HONGQI’s expansion in Europe, including the introduction of new models like the HONGQI EH7 and EHS7, promises to bring more sustainable options to consumers, embodying the promise of a ‘better ride, better life’.

‍

The Future is Green

On May 25, the Main Riverside in Frankfurt was alive with excitement as 22 teams from countries like China, Germany, France, and Italy took part in the traditional dragon boat race. Esteemed guests, including Wu Ken, the Chinese Ambassador to Germany; Huang Yiyang, Consul General of the Chinese Consulate in Frankfurt; and Mike Josef, the Mayor of Frankfurt, were present, highlighting the event's role in strengthening friendships and cultural connections.

The festival transcended a mere race; it was a celebration of culture. Audiences enjoyed an array of performances, from martial arts and Peking opera to traditional Chinese Hanfu parades and dragon and lion dances, infusing the event with a multicultural vibrancy and showcasing the diverse heritage of Chinese culture.

The sponsorship by HONGQI signified more than branding; it underscored the company's pledge to forge cultural and international bonds. The brand's new energy vehicles, particularly the HONGQI E-HS9, which garnered considerable attention at the festival, affirm the company's commitment to innovation and quality. With the upcoming introduction of models like the HONGQI EH7 and EHS7, HONGQI aims to elevate the luxury experience for consumers throughout Europe, including Germany.

The Frankfurt Dragon Boat Festival 2024 marked a triumph, establishing a benchmark for future cultural events that honour diversity, unity, and competitive spirit. It stands as a testament to the power of sports and culture in uniting people, sending ripples of friendship and understanding well beyond the Main River's shores. Here's to the continuation of this splendid festival!

‍

HONGQI E-HS9,  E-QM5 Plus

The HONGQI E-HS9 represents a fusion of luxury and innovation, signifying HONGQI's assertive foray into the electric vehicle sector. This electric SUV combines classic elegance with cutting-edge technology, aiming to satisfy consumers who prioritize both aesthetics and eco-friendliness.

HONGQI's innovative streak continues with the launch of the E-QM5 Plus, a midsize sedan that broadens their new energy line-up. The EH7 and EHS7 are significant additions as well, both rooted in HONGQI's fresh FMEs architecture. The EH7 is particularly notable, with plans for a battery-swapping model and a long-range, fast-charging option, boasting an anticipated range of up to 800 kilometres.

Set to debut in the Chinese market in spring 2024, the EHS7 is HONGQI's fourth electric model. At the 2023 Shanghai Motor Show, HONGQI revealed the E001 and E202 models, each claiming an impressive "1,000 km range and one-minute recharge" capability.

HONGQI's future goals are ambitious: they plan to reach annual sales of 1 million units by 2025, with new energy vehicles accounting for a significant portion. By 2030, they aim to surpass 1.5 million units in yearly sales, predominantly through new energy vehicles.

Ultimately, HONGQI is not merely producing vehicles; they are steering the course towards a sustainable transport future. Their commitment to green energy and innovation is embodied in their new energy vehicles, symbolizing their dedication to environmental stewardship and enhanced quality of life.

‍